THE EFFECT OF COVID-19

On March 23^rd 2020, The UK Government announced that the country was going into lockdown as a response to the Coronavirus pandemic. There are definitely going to be many fatalities in the womenswear market, and we hope to come out of this time stronger than before. As highlighted in our communications plan, one of our routes to market is through an online store. We believe now more than ever; consumers will be doing through shopping behind their screens. This will prove to be vital in our success come opening and will also help to raise awareness. Of course, the future of the fashion industry is unknown, but we will work to the best of our ability to be a safe and trustworthy brand to shop with in these unprecedented times.