SOCIAL RESPONSIBILITY

We want all women to feel confident in what they wear, without them having to doubt themselves due to societal norms and values. Going back to our roots of our avant-garde inspiration from the mutilation of Jack the Rippers victims, they were innocent women who were abused and tortured in an inhumane way.

we disagree with is that women are still being treated poorly, and this is what we want to change.

We want to liberate women and allow them to empower their femininity through what they wear, no matter how provocative it may be.

From our primary research carried out 87% of respondents agreed that womenswear brand should support charities and 90% felt that they would be more obliged to shop with a brand that donates a proceedings of their taking to charity in order to raise awareness.

For this reason, as highlighted in our comms plan. We will partner up with the charity Women's Aid and donate a proceedings of our taking from our pop-up event to them.