COMPETITOR ANALYSIS

In order to better understand the market that we would be working in, I created a brand positioning map which measure similar brand on their brand message and the price of their items. Popular brands such as Balmain and Balenciaga fell into a similar region of where we are marketing Stanton. We would see the small Parisian brand Sandrine Phillipe as our biggest competitor. This brand has a strong focus on their avant-garde inspiration which is similar to us.