THE IDEA

After a few weeks of research, I have decided to focus my brand on the idea of empowering and liberating women through a rebellious movement being 'Stanton'.

The reason for this stems from the design of the clothes, they are revealing and provocative which I thought would accompany the nature of this brand idea. 

The idea of Stanton would be seen as an anti-establishment collection that allows women to dress as freely as they want without the pressures of society telling them what they can and can't do.

For this reason we want to 'Provoke Society and Empower Femininity'.