CREATING THE BRAND

After being assigned my designer and received images of the products, i slowly began to build an idea for the brand.  The designer drew inspiration from the mutilation of Jack the Ripper’s victims, meet Botticelli during the Renaissance. From this, her garments feature draped effects, as well as mesh materials and cropped looks to contrast the innocence. 

I initially thought that it could be a good idea to pull the idea of innocence contrasting rebellion, and create a brand that surrounds empowering women.